PGA Show 2020: Zero Friction

February 29, 2020

Zero Friction set up shop in 2001 as Excel Golf Products, Inc. Their first big thing was the reinvention of the lowly golf tee. By replacing the standard cup to cradle the ball with prongs, they reduced friction by reducing overall contact with the ball, thus the new brand name to focus on their “thing.” Used extensively on Tour (the only tee to carry the PGA Tour logo) and proven to add a few precious yards to your drive (they claim 5), the tee firmly established them in the accessory market. Since then, they’ve built a brand deep and wide in the “minor” accessory space.

Their other significant contribution to innovation is their glove design. It’s called Zero Friction Universal Fit Technology. Through clever design and material usage, their gloves have built a reputation for being a realistic one-size-fits-most solution to the problem that all hands are not created equal. Offered in both leather and synthetic versions, the grip portions of their gloves are divided into sections by a Lycra webbing that allows the glove to expand to most hand sizes without leaving dangling fingertip material or overly constricting larger hands. They have a pretty convincing video on their YouTube channel, embedded below. The same glove is tried on a by a medium cadet, then an XXL. Both men find the glove fit properly. Not a bad trick.

By reducing the need for an inventory of sizes, it allows for more retail display space for their wide array of designs. In addition to their many styles, Zero Friction has an extensive co-branding line featuring MLB, NHL, NFL and many collegiate teams to give the fan a way to show their support and add some flair to their game. Early in January, Zero Friction announced their new products that would be released at the show.


Americana

This year’s show adds a few new styles to that very extensive line. The Americana is a patriotic design with three versions featuring the Red White and Blue, with each color being the dominant feature.

Launch: January 22, 2020

MSRP: $18.99


Oh Canada!

The Oh Canada! proudly waves the Maple Leaf in red and white.

Launch: January 22, 2020

MSRP: $18.99


Stryker

Another recent addition is the Stryker glove, an entry-level model made of “performance material” and Lycra. An all synthetic design that also incorporates the Universal Fit Technology, the Stryker is a bargain for the cost minded golfer.

Launch: January 22, 2020

MSRP: $19.99 (2-pack)


Photo courtesy of Zero Friction

Ultra Feel

Zero Friction has brought out a surprisingly affordable, all Cabretta leather model, the Ultra Feel. From their web page:

Introducing our new Ultra Feel padded glove with soft feel to reduce tension, hand fatigue and eliminate re-verb through the shaft. AVAILABLE IN MEN’S LEFT HAND ONLY – molds to your hand for a guaranteed fit – 100% Cabretta leather in black or white – provides a solid grip in wet or humid weather -reinforced Lycra throughout finger, back of hand and palm for maximum strength, durability and breathability.

Launch: January 22, 2020

MSRP: $18.99


Power 3 Tee

Still a perennial favorite, the legendary prong-style tee has a new iteration in the Power 3. Styles have been available in three, four and five-prong designs; this year updates the venerable 3. It is, of course, 3-prong, is a 3-inch tee and is offered in six neon colors: red, green, orange, blue, white and purple. You might want to mix and match them with the Spectra Matte finish ball they carry in equally bold colors.

Launch: Janauary 22, 2020

MSRP: $7.99


Zero Friction merchandise is widely available, on and offline, as well as from their website, zerofriction.com.